Identifying KPIs Infographic

There are some common misconceptions about web user analytics terms.  I've been thinking of this a lot lately because I was recently asked "Does installing Google Analytics automatically gives you...

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UX Core Skills

Enterprise UX Skills Along with the Individual UX Skills, teams now need skills to enhance their value across the enterprise. User experience extends beyond the on-screen interactions to all touch...

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Content Marketing Metrics

How do I measure the effectiveness of my content? It's easy to fall back on soft metrics like “page views” and “shares” or anecdotes about how your content is working by way...

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