There are some common misconceptions about web user analytics terms. I've been thinking of this a lot lately because I was recently asked "Does installing Google Analytics automatically gives you...
Enterprise UX Skills Along with the Individual UX Skills, teams now need skills to enhance their value across the enterprise. User experience extends beyond the on-screen interactions to all touch...
How do I measure the effectiveness of my content? It's easy to fall back on soft metrics like “page views” and “shares” or anecdotes about how your content is working by way...