Regions Hospital

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The flagship hospital for HealthPartners, Regions Hospital, was sorely neglected.  It had fallen quite out of line with the main branding and was full of duplicate content and antiquated pages of content.  The first task was to reevaluate the entire information architecture of the site.  I created personas to work from as the site was reorganized to fit the key tasks for the most common user types.  My role was user experience design, design lead, content consultation lead.

Regions Hospital
Regions Hospital
Regions Hospital
Regions Hospital

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