Insights iOS App

Goals
Leverage the newly created API, see Insight Library project, specifically to meet the use case of reading insights publications on mobile.  Leverage for offline storage for long trips, common among readers, where internet is spotty or unavailable.  Develop an iPhone application, since that is the standard corporate smart phone, but via an HTML app to be used to distribute to Android when this is rolled out to clients. Utilize the following features:
  • Comments, new to Insights publications
  • Liking publications- specifically to influence the search algorithm
  • Personalized subscriptions to particular channels
  • Push notifications to minimize internal email communications about new publications
  • Set up metrics to track popularity of publications and general usage
Discovery
The information architecture what similar to the Insights Library, so we dove into internal use cases in particular.  Offline storage of all publications was quite large, so the first technical evaluation was how far back and for what period to store the publications by default. Exhibits proved to be another sticking point, where we leveraged a sliding panel, to scan through the publications on the App, where we left them scattered throughout the publication in the Library.  In addition, we suggested the following features:
  • Tweet-ready blurbs
  • Author following
  • Tour of value propositions, to further entice new internal users of the application
Implementation
We created several wireframes, mapping out the flow of the application and the organization of the home screen.  We landed on Popular, Recent and Discover as the main method of discovering channels and individual publications in those channels: popular feeds of us user generated content (number of likes), recent is chronological, and discover is an editorial curated list of promoted publications.  We also decided to focus on the mountain view, since that was what inspired us to create the application in the first place- flying over no-internet-zones.