Josh Gravholt

User Experience LeaderCreative DirectorInnovator & Change Agent

About Me

I’m a user experience design leader and interactive creative director with 20+ years experience.  I have a proven track record of building excellent design teams by recruiting and retaining talented people. I have a history of successful relationship building with business stakeholders and partnering for strategic alignment to meet both business and user needs with proven, quantifiable results.



Experience Design Leadership
  • User-centered Design
  • Storyboarding/Storytelling
  • Information Architecture
  • Research/Usability Plans
  • User Interview/Surveys/Testing
  • Experience Mapping (Service, User, Story, Customer)
Creative Direction
  • Interactive Branding
  • Leading Brainstorm/Design Sessions
  • Interpersonal Skills, Design Critique
  • Interactive and Data-rich Application Design (Sketch, XD, Figma)
  • Visual Design (Adobe Creative Suite)
Digital Strategy
  • Design Systems, Pattern Libraries, Style Guides
  • Desktop and Mobile, Responsive Design
  • Mobile Application Strategy
  • SEC, SOC, HIPPA, 508-Compliance
  • SASS Product Evaluation
  • Personas
  • Content Strategy
  • CMS (Content Management Systems- WordPress, Oracle UCM)
  • SEO (Search Engine Optimization- natural, Yoast, MOZ)
  • Direct Marketing (Mailchimp, Mandrill, Hubspot)
  • CRM (Client Relationship Management- Salesforce, Microsoft Dynamics)
Software Development
  • Agile Software Development, Scrum
  • Agile UX, Lean UX
  • Wireframing (White Boarding, Balsamiq)
  • Prototyping (Paper, InVision, Craft)
  • Process Flows (Visio)
  • Software Development Life Cycle
Product Management & Analytics
  • Web User Analytics (Google Analytics, AppDynamics)
  • Executive Dashboards (Power BI)
  • Product Team Collaboration (Jive, Slack, Basecamp)
  • Roadmap & Project Management (Jira, Confluence, Hipchat)
Interactive Branding

Expert, 15+ Years Experience

Team Management & Leadership

Expert, 11+ years experience

User Experience Design

Expert, 15+ Years Experience

Interactive Marketing

Expert, 11+ Years Experience



Awards & Recognition

HealthPartners President's Award Winner, 2008
Innovation Challenge Recognition, App Design- 2014 & 2015
Interactive Media Awards, Best in Class, Regions Website, 2011

Recent Blog

Content Marketing Metrics

How do I measure the effectiveness of my content? It's easy to fall back on soft metrics like “page views” and “shares” or anecdotes about how...

UX Core Skills

Enterprise UX Skills Along with the Individual UX Skills, teams now need skills to enhance their value across the enterprise. User experience extends beyond the...

Identifying KPIs Infographic

There are some common misconceptions about web user analytics terms.  I've been thinking of this a lot lately because I was recently asked "Does installing...

Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.

JAKOB NIELSEN- Nielson Norman Group