15+ years as user experience design leader. Focused on people. Proven track record of relationship building and strategic alignment to meet business needs with proven results.
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
The details are not the details. They make the design.
Technology over technique produces emotionless design.